'Give Like a Kid Again' for Real-World Impact This Halloween

(Feature Impact) Costumes. Candy. Jack-o-lanterns glowing on porches. Halloween is filled with moments that spark children's imaginations.

This Halloween, Trick-or-Treat for UNICEF is inviting children and families to "Give Like a Kid Again," turning imagination into kindness and helping children around the world. For eight decades, the campaign has shown children that even the smallest act of kindness can travel farther than any front porch and shine brighter than any jack-o-lantern. As the longest-running youth engagement campaign in the United States, it has inspired generations of children to discover that when kids help kids, one Halloween tradition can turn into a lifetime of impact.

What started with just $17 in 1950, when a small group of children filled milk cartons with spare change to help children recovering from World War II, has grown into one of America's most beloved Halloween traditions, raising nearly $200 million to help the organization deliver lifesaving support for children around the world. Today, the iconic orange collection box reminds families that small acts of generosity can create lasting change.

"Each Halloween, Trick-or-Treat for UNICEF reminds us that even the smallest acts of generosity can grow into something extraordinary," said Shelley Diamond, chief marketing officer, UNICEF USA. "For more than 75 years, this campaign has shown generations of children that you are never too young to make a difference and 'Give Like a Kid Again' is about passing that belief on to the next generation."

Beyond supporting programs in more than 190 countries and territories, donations strengthen the organization's global humanitarian supply network, delivering emergency essentials like therapeutic food, medicine, blankets and safe water to children impacted by conflict, disasters and disease.

• Be a mermaid and help make waves for clean water. Help provide safe water for a child for a year for $5.
• Be a vampire and help scare away preventable diseases. World Polio Day, just a week before Halloween, provides an opportunity to protect 200 children under age 5 from polio with a $43 donation.
• Be a scientist and help uncover lifesaving answers. Provide 25 malaria diagnostic tests for just $8, helping children receive timely treatment.
• Be a teacher and help children write their next chapter. Provide 1,000 pencils to help children put their ideas, lessons and dreams on paper for $30.
• Be a chef and help cook up a healthier future. Over a two-month period, $10 can treat 15 children by providing 450 packets of micronutrient powder.
• Be an astronaut and help a girl reach for the stars. To help six girls feel confident in school, $36 can provide reusable menstrual pads.
• Be a snowman and help bundle up a child against the cold. A donation of $50 could provide a child in an emergency setting with winter clothing, including a jacket, hat, scarf, mittens, socks, winter boots, a warm sweater and warm puffball trousers.
• Be a soccer player (or referee) and help kick off playtime. Provide up to four packages of soccer balls for a child-friendly space for $25 to help kids just be kids again.

This October, everyone can "Give Like a Kid Again" through the iconic orange collection box, online fundraising and family-friendly activities. Visit unicefusa.org/TOT2026 to join the tradition and help make a difference for children around the world.