TORRINGTON – After over a century of providing lumber and building materials to communities across the Mountain West, Bloedorn Lumber has unveiled a strategic rebranding that underscores its …
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TORRINGTON – After over a century of providing lumber and building materials to communities across the Mountain West, Bloedorn Lumber has unveiled a strategic rebranding that underscores its evolution as a company dedicated to people and community.
Now rebranded as Bloedorns, the new name highlights the company's status as an Employee Stock Ownership Plan (ESOP) company. The added “s” symbolizes a collective spirit, representing the shared ownership and autonomy of each location. It’s a nod to the company’s employee-owners who contribute to its success.
“It’s the people who are the backbone of Bloedorns. They live into our culture, and they drive home our values by being at the forefront of our business. Every day, they maintain and build relationships with our customers, share their expertise, and deliver exceptional service to our communities. Our team is unique, which makes it hard to replicate. Without this, we’d be unable to endure and grow. Bloedorns’ future remains bright,” said Lindsey Prosinski, CSP, Bloedorns’ Vice President and HR, Safety & Training Director.
Bloedorns has positioned itself as more than just a supplier of lumber and building materials. “Over 100 years, we have evolved to meet the needs of our customers and communities, and to many of our people, we are far more than a lumber store,” said Nate Laible, Bloedorns Marketing Director. “The updated logo and addition of our new tagline allows us to lean further into our guiding principles and add the value that our customers and communities need.”
The company’s new tagline, “Products you need. People you trust.”, speaks to its enduring commitment to delivering both quality products and expert advice. The rebrand also highlights a renewed investment in employee training and development, ensuring that customers benefit from the knowledge and expertise that has long set Bloedorns apart.
“This rebrand represents much more than a new logo,” said Laible. “It’s a promise to continue delivering the products our customers need while deepening the connections we’ve built. Whether it’s borrowing a ladder from a neighbor or sharing a meal with friends, we want visiting Bloedorns to feel like a familiar experience. That sense of community is at the heart of everything we do.”
Bloedorns has also made significant investments in its online buying experience, incorporating an updated website and e-commerce platform. “We work in a competitive industry, and it is important that we provide options for our customers to engage with us online,” said Laible.
About Bloedorns: Founded in 1917 and incorporated in 1919, Bloedorns has grown from a small local lumberyard to a leading provider of lumber and building materials across four states. With more than 400 employees, 22 retail locations, and three truss plants, the company remains dedicated to serving contractors and homeowners alike with trusted products and personalized service.