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Lodging Tax Board unveils branding strategy

Modified: Friday, May 10th, 2013


Photo/ Bud Patterson - Goshen County Tourism Promotion Joint Powers Board President Patrick Zimmerer unveils the “brand platform statetment” during Tuesday’s Travel Rally Day activities at the Homesteaders Museum.


TORRINGTON – During the Goshen County Travel and Tourism Rally Tuesday at the Homesteaders Museum, Patrick Zimmerer, president of the Goshen County Lodging Tax Board, unveiled the initial strategy for the branding campaign the board began last year.

“We want to create a unified message for our county,” Zimmerer said, “and to use this message to enhance travel and tourism in the area.”

For the complete article see the 05-10-2013 issue.

Click here to purchase an electronic version of the 05-10-2013 paper.


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