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Creating a county brand

Posted: Wednesday, Feb 13th, 2013

Photo/ Bud Patterson - Kelley Brackett and Lee Lipscomb, both of North Star Destination Strategies, spend time with one of several focus groups interviewed during their fact-finding visit to Goshen County.

TORRINGTON North Star Destination Strategies of Nashville, Tenn. came to Goshen County last week with one goal in mind, to help Goshen County develop an identity, or brand, as North Star calls it, which will bring increased tourist dollars to the county.

Through a cooperative effort between the Goshen County Tourism Promotion Joint Powers Board, Goshen County Economic Development Corporation and the Goshen County Chamber of Commerce, North Star has been hired to bring the community to life, creating an identity that can then be marketed to help the county become a destination rather than a place to pass through while getting somewhere else.

For the complete article see the 02-13-2013 issue.

Click here to purchase an electronic version of the 02-13-2013 paper.

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